6 Responses

  1. Matt Neznanski
    Matt Neznanski July 16, 2010 at 12:43 pm | | Reply

    Good analysis. I think you’re on to something with a response to Alyssa Milano’s challenge. That’s how to take brand recognition to the next step. Imagine a campaign with P&G saying, “Hey, we all had fun with Mr. Old Spice, now let’s put up with some of our money.”

  2. Matt Neznanski
    Matt Neznanski July 16, 2010 at 12:43 pm | | Reply

    Good analysis. I think you’re on to something with a response to Alyssa Milano’s challenge. That’s how to take brand recognition to the next step. Imagine a campaign with P&G saying, “Hey, we all had fun with Mr. Old Spice, now let’s put up with some of our money.”

  3. Meggie
    Meggie July 16, 2010 at 3:16 pm | | Reply

    Does the conversation need to be about something serious to be effective? Is it necessary, or really even appropriate, for a body-wash company to converse with us about the gulf oil spill?

    I think part of what attracted me to Old Spice campaign was its frivolity. It appeared that they weren’t doing any “serious business”, just having some fun and hopefully selling their product.

  4. Meggie
    Meggie July 16, 2010 at 3:16 pm | | Reply

    Does the conversation need to be about something serious to be effective? Is it necessary, or really even appropriate, for a body-wash company to converse with us about the gulf oil spill?

    I think part of what attracted me to Old Spice campaign was its frivolity. It appeared that they weren’t doing any “serious business”, just having some fun and hopefully selling their product.

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