In one of my first honors college “colloquium” classes, taught by Mark Johnson, I was introduced to his and George Lakoff’s theory of cognitive metaphor. This paper explores a metaphor of moral strength to evaluate its role in President Bush’s 2004 reelection victory, which was often publicly attributed to high turnout of “values voters.” Since I wrote this paper, the Democrats have still constantly failed to present a cohesive moral framework that justifies their positions (or is it that they still haven’t come up with a cohesive position?)
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